Kevin Tong Illustration Kevin Tong Illustration


UPDATE: The Black Keys poster is sold out and there are no additional copies to sell.

UPDATE: The prints are currently for sale.

UPDATE: The time is currently 11:50 am PST and I will put these prints up for sale on my site in about five minutes. LIMIT ONE PER HOUSEHOLD.

It’s nice to work with those Akron, Ohio boys again. Fairly fresh from the press come these spiffy Black Keys posters. Dispensing with the information now:

The posters are four color 18 x 24 inch screen prints on 100 lb Black Cover paper. All posters are signed and numbered by me in an edition of 230. I’ll be selling these puppies in my online store at some random time today (June 30, 2011) for $30 each (LIMIT ONE PER HOUSEHOLD).

I’m also pleased to present this process video I made. I spent a lot of time recording the process, including the drawing, the designing, and the printing. Please watch it in High Definition! I invested my milk money in a nice DSLR and took steps to edit the footage in 1080 HD (my previous videos have only been available up to 720HD).

This was a challenging poster to design and to screen print for many reasons. The sharp edges of the clean lines are hard to maintain through a large run due to bleeding, paper expansion, and smudging.

The colors are created by multi-level overprinting, where the colors are deliberately mixed to be semi transparent and they overlay each other in certain areas to create additional colors. The paper is black, so when a color hits the paper directly, it appears darker and less saturated and the lighter colors are created by building up the layers.

The overprint nature created another level of difficulty, because the colors had to be both transparent and bold, so a lot of time had to go into color proofing and mixing. Also, due to the overprinting, the different layers had to be registered very tightly. The credit really goes to my printer, Danny.

I also created a nifty green color variant in an edition of 20 for the band and their team. I won’t be selling this variant online ever.

To see the rest of the photos, please check out my flickr photo set.

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  • Brian Reed

    June 30, 2011 at 11:39 am

    Kevin, this is awesome! Love the look of the poster the overprinting ads so much to this print. Gonna geek out on the printing now, i found your color studies to be inspiring. You give Danny a high five for that wonderful overprinting.

  • phil

    June 30, 2011 at 4:52 pm

    Hey Kevin,
    i´m from germany and this poster is just awesome. i missed the point of sale of this. is there a possibility to get one? i m really in love with it.
    please give me a hint :)


  • Sean

    July 7, 2011 at 1:03 pm

    Arghhh!@ can’t believe i missed it! might this beauty be made available to us commoners once again?

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