Kevin Tong Illustration Kevin Tong Illustration

GRAVITY POSTER: Sales Info and Write Up

UPDATE: Gravity posters are sold out online.

UPDATE: The GRAVITY posters are currently for sale HERE

Getting to do a poster for Gravity shaped up into something I believe will stand as a milestone in my portfolio of poster work. The film is considered by many to be the best film of 2013, which is quite a tall order.

The poster is a 24 x 36 inch seven color screen print on 100 lb Blu Raspberry French Cover Paper in an edition of 375. I am selling my signed and numbered artists’ copies for $110 each ($7 US Shipping, $12 International Shipping. LIMIT ONE PER ADDRESS: PLEASE MAKE SURE YOUR PAYPAL INFORMATION IS ACCURATE AND UPDATED.

The GRAVITY Poster will be for sale at a random time on 12/4/13 HERE.

Gravity-FINALS_0000_1 2

In order to capture the theme of a lack of orientation in the movie, I developed the “no true orientation” concept for this illustration. This poster was intentionally designed to have no true up or down side; it can be taped to your bathroom wall either way. In keeping with the theme, the signature and numbers will randomly alternate between the upper left and lower right corners.


To see additional photos of this poster, please check out the Flickr Photo Set.

A lot of comments were made about the amount of detail in the poster, specifically in the space suits and debris, much of which was too fine to print. The reason I went in that direction is because the design has a huge amount of black space that has nothing in it.

Previously, I had done vastly detailed posters for Pacific Rim and The World’s End. Normally I’m happy to fill every square inch of a poster with detail, but this time, I felt that approach would be doing “GRAVITY” a disservice.


When I saw the first “GRAVITY” trailer, I remember thinking George Clooney was going to be the lead actor and immediately began making assumptions. As the trailer played, I kept waiting for the invading alien ship or the secret armed Iraqi satellite to pop in and the movie to devolve into a popcorn flick. To my surprise, it depicted the most unexpected antagonists, the vast emptiness of space and the potential for emptiness in the human consciousness (I came to the second conclusion after seeing the film AFTER I made the poster). When I read that Alfonso Cúaron was the director, it all made perfect sense to me.

That idea of emptiness being the real enemy is suffocatingly abundant in the film so I felt compelled to go in that direction versus putting stuff everywhere. That’s how I also came up with the no orientation concept because as I doodled sketches, I kept moving things to different corners of the page and flipping them around until I realized that every idea I had worked compositionally in all orientations. Since I had so much black space, I made the debris scene as detailed as I could to make it feel more real, to heighten the drama, and to contrast the blackness as much as possible. Also, I had never seen that done before in commercial illustration and it seemed like a cool idea.

Please have a look at this process video I put together that shows the steps that went into drawing this poster:

The last thing I want to say is something that I hope will inspire other illustrators. I’d like to state that I agreed to take on the “GRAVITY” poster months before it actually came out. At that time, I was deciding which films I’d like to do posters for and “GRAVITY” (without knowing anything about it) was easily the least promising of the choices. There was only one teaser trailer out for it on a few blogs and I didn’t even know it was Alfonso Cúaron directing it (loved his previous films). Needless to say, I was dubious about doing it. I had no idea it was going to be the ground breaking film that won the admiration of not just filmmakers, but the general public.

What made me take it on was the amazing trailer, the simple/direct/new concept, and Cúaron’s already impressive filmmaking career. Those things didn’t convince me that it was going to be a successful film, I just knew it was going to be a great film that I would enjoy seeing, so I went with it. Even if the film was ignored by the critics and audiences, I would have felt just as happy having done the poster.

My point is that I, like any other illustrator, covets the Star Wars and Avengers jobs, but every now and then, it pays to just believe in something and go on that alone.

Thanks for reading this everyone.

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