Kevin Tong Illustration Kevin Tong Illustration


UPDATE: This poster is sold out and will no longer be available for sale online.

The Black Keys are so cool to work for because their awesome sound is inspiring, their fans are great, and they’re really supportive. This makes three posters I have done for them.

My latest poster is for their shows at Coachella

This limited edition poster is a five color (among four screens) screen print on 18 x 24 inch 100 lb cream cover paper. I am selling signed and numbered prints (edition of 500, including the copies that were at Coachella) in my online store for $45 each (limit TWO per name and address) at a random time on 4/26/12. Please make sure your paypal shipping address is updated and accurate.

I loved doing the poster for their Coachella shows because many people I knew were there and it was nice to hear their feedback from the show.

It was really fun to research the Black Keys’ Dan Auerbach and Pat Carney to reference their instruments and trinkets. Dan’s Harmony guitar was pretty easy to find reference for, but I still don’t know what that necklace thing he wears is. Pat’s glasses were hard, because they’re never really in focus or he doesn’t always wear them, so instead, I drew the glasses that Buddy Holly wore on his album covers.

To see more photos of the poster, please check out my flickr photo set.


I’d like to take a moment to share the process a bit.

All my posters typically use some kind of grid. My grids are usually based off of straight lines, usually vertical, horizontal, and diagonal, all radiating from the center of the page. That helps me organize the information and position the illustrations. Since I draw different elements on different sheets of paper then combine them digitally, the grid helps remind me of the composition.

The goal was to keep this one loose and organic looking compared to the more rigid and graphic posters I have done before, so the straight line grid was used to place circles on the page, giving the layout a more natural, yet still ordered feeling. I can’t stress enough that I don’t really plan these things out on paper. These layouts and grids only guide what I do and I’m not aware of them as I work, I’ve just sort of trained myself to think that way. I wasn’t even aware of what the grid looked like until I wrote this blog post.

Here’s the separations too, if anyone’s interested:

Be Sociable, Share!
  • Ani

    April 25, 2012 at 4:51 pm

    Your line its incredibly awesome, just one question, so you do the details with pen? and then put the color on the computer right? i love to see the proccess of your posters, please keep posting!

  • R. K. Parr

    April 26, 2012 at 5:04 am

    Yeeeeaaaaaaaaaaaaaaah! YEAH! Beautiful, fantastic, and everything nice! Love the process detail too. So interesting!

  • Simon

    April 26, 2012 at 10:14 am

    Thanks for posting this Kevin, really cool to see how it’s laid out

  • Graham Erwin

    April 26, 2012 at 10:18 pm

    Too cool, love that you shared the color separations too. Such a great poster Kevin.

  • Matt

    April 27, 2012 at 5:29 am

    Beautiful work man! Love collecting well done concert screen-prints. Thanks for showing the grid it really adds to my appreciation. :)

  • pedro z.

    May 7, 2012 at 8:19 pm

    wow, that’s really awesome
    i’d love to see more of your color separations in the posts, whenever possible! your color work is very intricate and I believe we would all love to get a better look at it!

Recent Posts