How is yous alls?
I get a lot of questions about where I order certain products and services from, especially from other vendors at events. With so much going on, it can be hard to search around for the best deals, service, and you can’t even be sure you’ll get a quality product. You might even realize the business you contacted was actually a front for the mob and they don’t actually make anything.
I’ll start with my banner, telling you why it’s a good idea to have one, what to look for in a banner, and what company I roll with for mine. I got a lot of compliments on my banner while I was in New York and my previous banner in LA fetched some compliments. Sadly, no one noticed I had a new haircut though. Sadly.

When you are at a convention or sales event, it’s really important to be noticed in a room of other vendors hocking their wares. People need to know who you are and be able to remember you. I’ve heard visitors at those events complain that they often can’t tell what the business name is. They may even have a sign, but it’s small and there’s a lot going on visually, so you can’t expect a person to have Rainman memory skills.

For a banner, here are some effective guidelines I have noticed:
- You want it to represent what you do, because it’s an ad for your small business. If you make insane hats, but have a bland comic sans banner, you are defeating the purpose of a banner.
- It needs to be fairly big, so it’s noticeable against your products and against all the other signs.
- Some events take place outdoors, so make sure it’s a tough banner that can deal with sun, rain, winds, and children.
- It needs to be able to fold up without creasing. Get a pliable material like tarp. Most banners are on vinyl, but there are different kinds and some (cough, kinkos) don’t work that well. You need to be able to fold it up to fit in your luggage.
- Grommets. Make sure you have grommets in all four corners so you can attach your banner to your booth. On that note, plan your real estate. You don’t want your banner to take up space for your product, but you want it to be noticeable. Something I noticed is that people don’t look down. In LA, I had it up and in New York, it was taped to the front of the table (lower), but it got less attention. I suggest a sort of setup that makes your banner rise above your booth.
My banner does all those above things and I got mine made from BuildASign.com. BuildASign is a great company is Texas. Their service is great, the product is great, they have many options, the turnaround is fast, and best of all, the price is cheap. My banner cost around $35 (compare that to a Kinko’s quote for an inferior banner for $130) and they can ship to you. My banner is about two feet by five feet in size.
Feel free to email BuildASign and ask about how they can help you or just go to their Custom Banners Page and get started on your banner right away.

Remember to create a high resolution digital file of your banner image, in order to get a crisp and vivid image. The image is only as good as your file.